Privacy Policy

Last updated: 11 September 2026

Meralda Limited, trading as Meralda Jewellery (“Meralda Jewellery”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

Meralda Limited is the controller responsible for personal information collected through this website.

Business details:

Meralda Limited
Company number: 10037941
Stands 333–334, Grays Antique Market
58 Davies Street
Mayfair, London W1K 5LP
United Kingdom

Email: contact@meraldajewellery.com
Website: www.meraldajewellery.com

Information We Collect

Depending on how you use our website, we may collect:

• Your name, billing address and delivery address

• Your email address and telephone number

• Order, product, delivery and transaction information

• Account and customer-service information

• Messages, enquiries, reviews and other communications you send us

• Marketing preferences

• Device, browser, IP address, approximate location and website activity

• Information used for payment verification, fraud prevention and security

Payment information is processed securely by Shopify and our payment providers. We generally do not receive or store your complete payment-card details.

How We Use Your Information

We may use your personal information to:

• Process and deliver orders

• Take and verify payments

• Manage returns, refunds, repairs and exchanges

• Respond to enquiries and provide customer service

• Arrange appointments and bespoke jewellery consultations

• Create and manage customer accounts

• Prevent fraud, misuse and unauthorised transactions

• Send order, delivery and service communications

• Request genuine customer feedback and reviews

• Send marketing communications where permitted

• Improve our website, products and services

• Comply with legal, tax, accounting and regulatory obligations

• Establish, exercise or defend legal claims

Our Legal Bases

We process personal information where:

• It is necessary to perform a contract with you or take steps at your request before entering into a contract

• We must comply with a legal obligation

• It is necessary for our legitimate business interests, provided those interests do not override your rights

• You have given consent, including where consent is required for marketing or certain cookies

You may withdraw your consent at any time.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand website performance, prevent fraud and, where permitted, support advertising and marketing.

Some cookies are necessary for the website to function. Non-essential cookies will be used according to the choices available through our cookie banner or privacy settings.

You can also control cookies through your browser, although disabling necessary cookies may affect how the website works.

Marketing Communications

Where permitted, we may send information about our jewellery, services and offers.

You can unsubscribe at any time by using the unsubscribe link in an email or contacting contact@meraldajewellery.com. Unsubscribing from marketing will not stop essential messages relating to your orders or enquiries.

Customer Reviews

We may contact customers to request honest feedback about an order or service. Review requests and the display of reviews may be managed through a third-party review provider.

Information used for this purpose may include your name, email address, order number and product information. You may choose whether to leave a review.

Who We Share Information With

We may share personal information with trusted service providers where necessary, including:

• Shopify, which hosts and operates our online store

• Payment processors and fraud-prevention providers

• Delivery, postal, courier and fulfilment providers

• Website, analytics, email, customer-support and review providers

• Professional advisers, including accountants, lawyers and insurers

• Government authorities, regulators, law-enforcement bodies or courts where legally required

• A buyer, investor or adviser if our business or assets are reorganised, sold or transferred

These organisations may only use personal information for the relevant service or as otherwise permitted by law.

We do not sell your personal information.

International Transfers

Some service providers may process information outside the United Kingdom. Where required, we use recognised safeguards intended to protect personal information, such as adequacy regulations or approved contractual protections.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, tax, accounting, fraud-prevention and dispute requirements.

Order and transaction records will normally be retained for at least six years where required for tax, accounting or legal purposes. Other information will be deleted or anonymised when it is no longer reasonably required.

Information Security

We use reasonable technical and organisational measures designed to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

No internet transmission or storage system can be guaranteed to be completely secure.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

• Request access to your personal information

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your information

• Ask us to restrict how your information is used

• Object to certain processing

• Request the transfer of information you provided

• Withdraw consent at any time

• Object to direct marketing

To exercise your rights, email contact@meraldajewellery.com. We may need to verify your identity before completing a request.

You also have the right to complain to the UK Information Commissioner’s Office at www.ico.org.uk. We would appreciate the opportunity to address your concerns first.

Children’s Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children without appropriate authorisation.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. You should review their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy when our business, services or legal obligations change. The latest version will be published on this page with its updated date.

Contact Us

If you have questions about this Privacy Policy or how we use your personal information, contact:

Meralda Jewellery
Email: contact@meraldajewellery.com